There is definitely a science behind content creation. Whether you like to believe it or not, the human eye has a love for design. If your goal on social platforms is to inspire your audience and serve a purpose with your content, there is an art to learn. Whether you want to motivate others, share your story with others, have them relate to you, or create an impact – this concept is for you. Taking notes from the leader almighty himself, Gerard Adams, he has broken down the formula for social impact into 4 sectors: C.E.E.D.
C – Concepts
E – Experience
E – Execution
D – Distribution
Take for example, this play on words of “ceed” instead of, “seed”. If you want your online presence to flourish, this is the seed you need to plant and nurture. Growing an audience with your work takes time and patience. Just like growing a flower from scratch, it’s not always promising at first. You start with a pot and some dirt, some water and some sunlight, and wait patiently taking care of it every day in hopes that one day you’ll get a flower. Are you trying to grow your social presence? Let’s get into some details of the ingredients that you need to nurture every day in hopes that you will soon bloom into a beautiful expression of what you stand for.
C – Concepts
There are so many social platforms to utilize in order to get your message out there. The big question is, what do you post? Creating content can seem daunting, or maybe you already have the hang of it, but it is what draws your audience in. What sort of content do you like? Is it motivating? Beautiful scenery? Images or text? The opportunities are endless of what sort of imagery or text that you can design to relay your message. A strong underlying theme does however surface as to why you might follow certain businesses or people – usually this is their story. Whether you have a product, service, or experience to offer – your audience wants to have trust in you and be able to relate to you. When you can find a creative way to share your story, whether you are in the middle of your process or at the end, your story can be captivating to your audience and make them more loyal to you. Maybe you have had some hardships in your life and you can share how you’ve overcome those. What are some turning points in your business or mindset that made you make a change? Being able to show your story to your audience makes you vulnerable, but this is when you can begin to show what lessons you’ve learned and how others can learn from your own experience.
E – Experience
You have lived through your own experience, but how do you give that to your audience? What are you giving them to experience? What is their own experience while consuming your content? Creating an experience for your audience is the next important step. Everyone’s time is valuable and they want to spend their time in a meaningful way. Being able to create a valuable experience for your audience will only make them want to come back for more. This could be an awesome workout video, maybe an effective workbook, or a great networking event. Prior to publishing your content or creating something for your audience, Gerard (link to YouTube) asks you to answer these 4 questions as a #gutcheck to your purpose:
- Put yourself in your audience’s shoes. Will this help someone in some way?
- What’s in it for them? (Tip: your content is not for you, it is for your audience)
- What is the clear take away?
- What is the ultimate experience for them? How can they use what you learned and apply it to their life?
After you’ve shared your content, the next important step you can’t forget is to engage. Engagement will let your audience know that you are listening to them, that you’re thankful for their attention and their time. Comment back, DM back, maybe check out their profile and give them a few comments too. Humans want recognition for their work and feel good when it’s received. What goes around comes around. Remember to engage with your audience.
E – Execution
Take action. Actually delivering and taking action on your word is what will gain you credibility. Being consistent with your message and continuing to give your audience the content they crave will make sure your audience sticks around. Consistency is key and being sure to continue sharing your journey and your story is a must. Gerard (link to YouTube) suggests to master one platform. It can be hard to continuously post on Instagram, Snapchat, Facebook, Pinterest, YouTube – ohmygosh it gets to be too much. Focus on one platform and master it, then move to the next. Be sure whatever one you stick to, you keep your consistency and commit to it. A good tip that I feel everyone gets hung up on is: over analyzing what you post. Don’t over analyze!!! Just keep posting good, high-quality content every day. Share your why, be vulnerable, be personal – it’s about sharing your story and how others can learn from you and be more good because of you. Then, show them how to execute just like you. Make sure your message is crystal clear so they know your mission. Whatever you are doing to succeed, show your audience what they need to do too.
D – Distribution
As I said above, Gerard (link to IG) suggests to master one platform. To keep up with your audience you have got to consistently distribute your content. Consistently post, consistently comment, consistently share your story. Once you learn how to scale on one platform, the others can become easier to spread your audience to. It’s really hard to try and consistently post on five different platforms and hope one takes off. Your time is valuable just like who follows you. Focus on one platform (or two), and work to master that one and master your content you are sharing. A lot of platforms make it easy to share the content across all the others. Just be sure that the content you are sharing will vibe well across the platforms.
Get your great ideas out there with endless valuable content, share your story in a compelling way, build your online influence by showing your audience what they can learn from you, and cultivate powerful connections within your network. Don’t over analyze your content, get your message clear, and make your plan how to start building your legacy and your impact. Start growing that CEED!!!
If you’re looking for more motivated people to grow your network, check out BecauseGirls Facebook page, or visit SlayGirls.com if you want to get involved and share your story with us. Follow us on Instagram and Twitter to see our content for inspiration. Maybe we are trying to use too many platforms! But, we’ve begun to share our message across all platforms and sharing content to work to grow a community of business-minded girls and women working to improve and succeed in what they do.