Credits go to Marielle Legair for inspiring me to share what I found to be great advice to building your personal brand and why it’s so important for your success
In this new digital world there is more content being released every day than ever before. To put it into perspective, the world population is about 7.6 billion people. The internet counts 3.5 billion users are consistently active, where 3.03 billion of those people are active on social media platforms. Facebook now sees 8 billion average daily video views from 500 million users. There are 500 million Tweets sent each day – that’s about 6,000 Tweets every second. On Instagram, around 95 million photos are uploaded each day. There are more than 1 billion Pinterest Boards. More than 400 million Snapchat stories are created per day. On YouTube, 400 hours worth of video content is uploaded every minute. The amount of STUFF out there is absolutely insane! So what do you need to do? You cannot afford to blend in. You must do everything you can in order to stand out – and I’m here to help show you what you can start to do today.
Now is the time…
If you don’t own a business or big into social media, there are still benefits of growing your personal brand for your career. Over 3 million companies have created LinkedIn accounts and 10 million jobs are actively listed on LinkedIn. The career online-space is growing. Establishing yourself as an expert at your craft will improve your credibility. In turn, this creates potential to increase your chance of earning more and being classified as a valuable asset. This can make doors open for you much easier to find a better job or win more clients. No matter your status, if you are not building your reputation, most likely someone else will. Because the world is moving further and further into social media and the online space, if you are not using these platforms to your advantage, you have a higher risk of being passed by for someone else.
Network is Net Worth…
Whether you have a brand, company, blog, or vlog – having a unique brand identity is key to being rememberable. This becomes important once you start working to make connections. Do you have your own domain name? (aka website, so that people can easily find you) Do you have a professional and consistent aesthetic to your image, message, and content? These are parts of your personal brand that play a major role in being able to stand out within your niche market. Work to fine tune this area of your online presence. Most importantly, make sure you are creating and designing your personal brand to how it feels good to YOU. Fake intentions will eventually be exposed and won’t feel “real” to your audience. It sounds so easy, but I know how hard it can be to just be yourself! Social media can eat you up and spit you back out, but being authentic and true to yourself will take you much farther in the long run.
Don’t waste your looks…
Yes ladies, gather up that confidence and realize that you can use your pretty to your advantage. I’m not referring to using yourself to your advantage as a situation like Hooters or dressing scandalous. I’m talking about first impressions and making sure you appear put together. How you carry yourself is just as important as your online presence. We don’t have any Snapchat filters in real life – if you’re gonna talk the talk you better walk the walk. Take notice that a lot of successful people take care of their health, fitness, and style. There’s a reason why they spend so much money and time into their appearance; it’s extremely important to their ability to broadcast their brand and themselves to literally anything that comes their way. Take some time to get yourself a routine where you can get enough rest, eat well, exercise regularly, and mentally be ready every day. This will only further improve your energy to working towards being your best self.
Personal Brand Checklist
Excerpt from Personal Brand Bible for Ambitious Women by Marielle Legair
- I am clear on what I want to be known for
- I have created a powerful pitch to explain what I do
- I have a professional website (or social media platform)
- I have created a unique, professional brand identity
- I network well and often
- I eat a healthy breakfast and stay hydrated throughout the day
- I move my body each day (cardio, yoga, or weight training, etc.)
Do you know what you need to work on? Take it step by step and ask your friends for help! Don’t know how to get a professional website? Contact me at firstname.lastname@example.org and I can walk you through our opportunity with WebMVMT to get you started! Want more info on personal branding? Pick up the book, Personal Brand Bible for Ambitious Women, in Amazon for only 10 bucks! Need help networking? Check out BecauseGirls Facebook page and connect with us! There are so many resources for you, you just have to get out there! Have fun building your personal brand!